Authors (including presenting author) :
Kwok YTA(1), Lam PKJ(1), Tsoi YKT(1), Wong KFK(1), Hui TPG(1), Chung HYL(1), Kong YYJ(1), Chui HWA(1), Leung KCC(1), Wong PMB(1), Hau LM(1)
Affiliation :
(1)Quality and Safety Division, New Territories West Cluster
Introduction :
Many incidents happened in hospitals are preventable. The learning points identified from each incident should be shared to staff promptly to prevent similar incidents happening. Traditional methods like emails, newsletters and staff forums may not be able to reach frontline staff efficiently. In view of this, Quality and Safety (Q&S) Division, New Territories West Cluster (NTWC), had launched a patient safety culture campaign in 3Q 2022.
Objectives :
To promote patient safety culture and raise staff awareness on patient safety in NTWC, to engage the younger generation of NTWC staff, to develop a mascot to promote patient safety, and to deliver quick patient safety messages to NTWC staff.
Methodology :
The campaign was commenced in August 2022. "Q&S Quick Post" 「質素及安全廣播訊息」 was established which a mobile instant messaging app (WhatsApp) was utilised to promote quick messages on patient safety and upcoming Q&S events. Each Quick Post contains colourful and eye-catching photo and text to attract staff to read the key messages. Also, a Q&S mascot (a light bulb) was designed which it is cheerful, energetic and always has bright ideas in enhancing patient safety practice. The mascot was used as the main character in Q&S Quick Post, patient safety posters and souvenirs.
Result & Outcome :
NTWC staff had been invited to join the Quick Post WhatsApp broadcast group since 30 August 2022. As of 5 January 2023, 883 NTWC staff had joined the broadcast groups and total 32 issues of Quick Post had been published. Also, patient safety posters using the mascot were posted in hospital visitor lifts and clinical areas to promote different patient safety topics including patient identification and falls prevention. A series of souvenirs and WhatsApp stickers using the mascot as main character were also developed for promotion and staff engagement. Staff welcomed the use of Quick Post as it is a trendier method and its penetration to frontline staff was higher than conducting seminars (only about 50-100 staff joined past seminars). Patient safety messages could also be delivered quicker than before. In the future, more staff engagement activities using Q&S Quick Post and the mascot would be conducted, including quizzes with prizes and satisfaction surveys.
